Make up in motion - What is HD Broadcasting? What is Continuity?

HD Broadcasting

HD stands for High Definition. This means that it projects an image resolution that is substantially higher than that of a standard television.  

But what does this mean for make up on TV and Film?
With higher image resolution comes greater and sharper detail on screen. In Make up artists on tv and film this means much greater attention has to be paid to every detail of a look. With greater clarity means that flaws or imperfections previously not seen on standard definition may become problems on HD broadcasting. 

Some cosmetics companies have addressed this new innovation in media by creating products that are tailored to use on HD productions.

Professional cosmetics company Kryolan have devised a range of cosmetics that are produced to give flawless skin even under HD filming. These products promise to control reflection levels for a life like radiance on screen. 

What is continuity and why does it matter?
Continuity in film and TV refers to ensuring elements of production are maintained throughout filming so that when a film is edited together no differences or anomalies can be seen. 
A make up artist may be required to create the same look on an actor several times on different days throughout filming. This means the look has to be identical (unless specified otherwise) to ensure continuity. If there is bad continuity this could put the films credibility in jeopardy and your likelihood of being rehired for a similar project.

Here is an example of poor continuity

For the first scene pictured the beauty mark has been placed on the led side of the face, in this later scene the beauty mark now appears on the right side of the face. DOH!